Made in Saskatchewan ...

Lead investigator: David Di Zhang, Edwards School of Business, University of Saskatchewan

Duration: November 1, 2010 to October 31, 2013

Research Output:

  • Zhang, David Di, and Meaghan Sweet (2013) “The internationalization of Saskatchewan SMEs”, Administrative Sciences Association of Canada (ASAC) 2013 Conference, Calgary.
  • Sweet, Meaghan and Zhang, David Di (2013) “The internationalization of Saskatchewan SMEs”, A presentation to the Saskatchewan Trade and Export Partnership (STEP), Saskatoon and Regina (via web-conference).
  • Zhang, David Di, and Iries M. Zhang (2013) “The interactions among product quality, product origin, product knowledge, and knowledge of the origin: An experimental investigation of the factors that influence consumer attitudes towards food products of international origin”, International Decision Science Institute 2013 Conference, Bali, Indonesia.
  • Zhang, David Di (2012) “Emotional and strategic reactions: Exploring farmers’ coping strategies post structural changes”, Rupert’s Land Consumer Behaviour Symposium, Winnipeg, Canada. 
  • Zhang, David Di (2012) “Made in Saskatchewan: Branding agricultural products produced in Saskatchewan”. Seminar Series at Bioresource Policy, Business & Economics. Saskatoon.
  • Zhang, David Di (2011) “Made in Saskatchewan: Exploring branding strategies for food products produced in Saskatchewan”, Rupert’s Land Consumer Behaviour Symposium, Regina, Canada.

Total Grant: $34,753