Food Quality Innovations and Trust: Exploring the Role of Standards, Labels and Brands

Principal Investigator: Jill Hobbs

Graduate Student: Rim Lassoued

Duration: April 1, 2012 to September 30, 2014

Research Output:

Lassoued, R., J.E. Hobbs, E.T. Micheels and D.D. Zhang. (2015). Consumer Trust in Chicken Brands: A Structural Equation Model. 2015. Canadian Journal of Agricultural Economics 63 (4):621-647.

Rim Lassoued and Jill Hobbs. (2015) Food Quality Innovations and Trust: Exploring the Role of Standards, Labels and Brand.

Lassoued, R. (2014). How Trust in the Food System and in Brands Builds Consumer Confidence in Credence Attributes: A Structural Equation Model. PhD. Dissertation, Department of Bioresource Policy, Business & Economics, University of Saskatchewan

Lassoued R. & J.E. Hobbs. (2014). “The Determinants of Consumer Confidence in Credence Attributes: Trust in the Food System and in Brands” Canadian Agricultural Economics Society (CAES) Annual Meeting, Vancouver, May.

Lassoued, R. (2014). “The Determinants of Consumer Confidence in Credence Attributes: Trust in the Food System and in Brands”. 2014 AAEA/EAAE/CAES Joint Symposium. Montreal, QC, May

Lassoued, R. (2014. “The Determinants of Public Confidence in Food Attributes: Trust in the Food System and Brand Trust” (Poster). 4th Annual Canadian Agricultural Policy Conference. Ottawa, ON, January)

Lassoued, R. (2013). “Consumer Confidence in Credence Attributes: A Structural Equation Model”. Seminar, Department of Bioresource Policy, Business and Economics, University of Saskatchewan, Saskatoon, June 2013

Lassoued, R. & J.E Hobbs. (2013) Consumer Confidence in Credence Attributes: the Role of Brand Trust.  Accepted for presentation at the 5th Annual Rupert's Land Symposium, Saskatoon, SK, Canada, May.

Lassoued, R. and  J.E Hobbs. (2013). A Conceptual Model of Consumer Trust in Food.  Working paper (currently under peer review at a journal)

Lassoued, R. and J.E. Hobbs (2013).  Consumer Confidence in Food Attributes: A Two-Phase Approach to Structural Equation Modelling. Poster paper presented at the 3rd Annual Canadian Agricultural Policy Conference, Ottawa, January.

Lassoued, R. and J.E. Hobbs (2012). Trust in Food Safety and Food Quality: Exploring the Role of Brands. Presented at the organized symposium ‘Trust in Food: Comparisons Across Contexts and Methods’, International Association of Agricultural Economists Triennial Meeting, Brazil, August.

Lassoued, R. and J.E. Hobbs (2012). Exploring Consumer Confidence in Food Safety & Food Quality Attributes. Presented at the Canadian Agricultural Economics Society Annual Conference, June.

Lassoued, R. and J.E. Hobbs. (2012). The Drivers of Consumer Confidence in Food Attributes: A Two-Step Approach to SEM. Presented at the Consumer and Market Demand Network Workshop, Edmonton, May.

Lassoued, R. and J.E. Hobbs (2011). Exploring Consumer Confidence in Food Safety & Food Quality Attributes: A Conceptual Model. Poster paper presented at the Consumer and Market Demand Network Workshop, Guelph, August.

Total Grant: $52,310