An Assessment of Consumers' Willingness to pay for Milk and Milk Products Containing Credence Attributes

Principal Investigators: Eric Micheels and Jill Hobbs

Graduate Student: Shelicia Forbes-Brown

Duration: November 1, 2011 to March 31, 2014

Research Output:

Forbes-Brown, Shelicia (2013) An Assessment of Consumers’ Willingness to Pay for Attributes of Milk and Dairy Products with the 100% Canadian Milk Symbol. MSc Thesis. Department of Bioresource Policy, Business & Economics, University of Saskatchewan.

Total Grant: $27,000